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Showing posts from March, 2021

WHY IS IT IMPORTANT TO UPSKILL IN DATA SCIENCE & MACHINE LEARNING?

  Data science is essentially the study of raw data using advanced tools and techniques and transforming it into business insights to make intelligent decisions. Those involved in this field use the algorithms of data science, machine learning and artificial intelligence-based on programming languages and mathematical skills. The objective is to structure and analyze data to interpret and draw conclusions and gain a competitive edge. As such, machine learning, data science, and artificial intelligence are all intertwined. Reasons behind the immense demand for Data Science and Machine Learning Even though all DS and ML theories & concepts have been around since quite a few years, they are relatively new fields when it comes to applying them for decision-making processes in businesses. Today, this domain presents a host of opportunities not just for experienced IT professionals but also for non-IT professionals. Amidst the pandemic, more and more people are beginning to understan...

THE IMMENSE BENEFITS OF DATA SCIENCE FOR THE E-COMMERCE INDUSTRY

  A mere click of a mouse can help to accomplish any minor to major goals nowadays. Probably this is why the current era is often referred to as the revolutionary ‘digital age.’ The twenty-first century is thriving on the digital platform. A recent significant survey states that about 80% of the purchases and selling are performed online nowadays. The ‘E-commerce industry’ is taking the world by storm. There is no denying that there has been notable and rapid growth in the rise of E-commerce in the last decade. In this article, we will be shedding light on how the e-commerce industry is gripping the consumer attention and how the blooming technology of data science has come to the aid of the e-commerce sector, benefitting the same immensely. UPPER-LEVEL MANAGEMENT NEED TO STAY ATTUNED WITH MODERN BUSINESS ENVIRONS The e-commerce market has taken over as a significant trend in today’s time as it leverages several plusses that have literally made life easier for both the consumers as...

DRIVING THE DATA STRATEGY FOR YOUR BUSINESS

  Today, as the world becomes smarter and smaller, data has emerged as the key to competitive advantage. A company’s ability to compete depends on how well it can leverage data, apply analytics, and implement new technologies. According to the International Institute of Analytics, by 2020, businesses using data will see $430 billion in productivity benefits over firms who aren’t using data. It is no secret that data is a key business asset, and is revolutionising the way companies operate, across sectors and industries. Every business, no matter its size, needs a robust data analytics strategy. Having a data-driven business strategy is important when you consider the sheer volume of data circulating these days. Businesses tend to get caught up in the Big Data buzz and start to collect data without considering what to do with it all. They get overwhelmed with options. Which is why a strategy is required. A good data strategy isn’t about what data is readily available. It is about y...

CHALLENGES FOR SENIOR EXECUTIVES IN A RAPIDLY EVOLVING TECHNOLOGY LANDSCAPE

  Every senior executive in a firm is responsible for taking certain decisions to ensure that the firm achieves its objectives. To do this, they need total cooperation from all departments in their organisation. Marketing, finance, and technology. The only thing common between the above? They’re all dynamic. Market trends are constantly changing, and financial regulations are keeping firms on their toes. Technology is another area that is constantly evolving and throwing challenges faced by business leaders today. The changes in technology are both internal and external. Digital technology and information processing power are empowering people and transforming the landscape of enterprises. While the 20th-century business model was all about businesses operating full-service modules. Today, a new service framework with self or automated or custom services is becoming prominent. Earlier companies wanted to “own the customer”, and could be seen in TV broadcasters, manufacturing, finan...

SUPPLY CHAIN IN THE AGE OF AI AND DIGITAL

  Supply chain activities involve the transformation of natural resources, raw materials, and components into a finished product, ready to be delivered to the customer. Over time, more and more supply chains are becoming digitalised, and this is making them harder to manage. In order to deal with this, companies need to understand where and how to digitalise, and select competent leaders, a seasoned team of supply chain professionals. A supply chain digital transformation hasn’t happened overnight. In fact, it has been quite a slow process, that has taken its fair share of time to get implemented. As with all landmark journeys, the first step is the most difficult. As you start incorporating digital into your supply chain, you need to decide where to focus your efforts in order to get things right. This might seem a little overwhelming. Getting it right however will impact your firm positively. A great example of supply chain digital innovation is the packaged goods industry. Here,...

CHALLENGES FOR HR EXECUTIVES IN THE DIGITAL ERA

  The Human Resources function is perhaps the most underrated and the most important corporate function in an organisation. After all, HR, as the department is popularly called, is instrumental in choosing who populates the office. They are the ones who select potential candidates for hire and interview them before sending the candidates to department heads/managers for a final interview. HR is responsible for the on-boarding of an employee upon joining. HR is also responsible if the employee turns out to be a non-performer. Hence, to have a discerning eye and be a good judge of character is absolutely essential if you are an aspiring HR manager. Over the years, with the rapid digitalisation of corporate processes, HR digitalisation has been rapidly evolving. HR Digital Transformation is a process optimisation in which social, mobile, analytics and cloud technologies are leveraged, in order to make HR more effective, efficient and connected. It has marked a shift in the way Human R...

WHAT IT TAKES FOR WOMEN TO TRANSITION INTO SENIOR LEADERSHIP ROLES

  In today’s economy, women are increasingly transitioning into leadership roles. Some of the most powerful posts in the corporate world are held by women. Many women have gone on to become some of the most well-known faces in business leadership over time. Great examples would be Facebook’s Sheryl Sandberg, PepsiCo’s Indra Nooyi, Irene Rosenfeld of Kraft, and Ursula Burns of Xerox, amongst others. Each of these women has contributed to the global economy in a different way. Each had a distinctly different leadership style. There was one thing in common between all of them. They all excelled in their roles. It is difficult as a woman in the corporate world, even today. There has always been an undertone of sexism and misogyny present in the industry, and men have mostly controlled the power corridors of business. However, women have come up in a big way in the recent past. Holding their own, they have managed to forge their own unique path in the corporate world. Business student a...

THE MARKET IS EVOLVING RAPIDLY. IS YOUR MARKETING STRATEGY KEEPING PACE?

  We live in what is called a fast-moving business environment. Business happens at a lightning pace. Transactions are immediate, customers make choices faster, and everything has just become more efficient. Adapting to change in the business environment is absolutely necessary, not only to stay ahead of competition but also to stay relevant in the eyes of customers. Companies need to constantly revise their technology and marketing strategies, in order to maintain a competitive edge. Competition and demand for high-quality products, has led to dynamic business environments, and that requires companies to create dynamic solutions, by implementing planning and successful changes in marketing strategy, amongst other factors. There are constant market changes in business. The products keep on rapidly evolving, and customers become more discerning. Take the instance of the mobile phone market. Fifteen years ago, phones would come in various shapes and forms. We had the popular “Walkman...

5 REASONS WHY GROWTH STRATEGY IS ESSENTIAL FOR SENIOR PROFESSIONALS

  “Growth is never by mere chance; it is the result of forces working together.”— James Cash Penney. Indeed, this quote sums it up for you. Growth is an unceasing process; it is hard. Do you know what’s even harder? Curating ambitious yet realistic expectations of what is achievable. However, a clear vision and strategies can help your business to evolve faster. Let’s walk you through the five reasons why growth strategy is essential for senior professionals: Setting up the high-level growth goals: Business growth is like planning a vacation trip. It’s much easier when you know the destination. If you could forecast how much revenue a business would make in the long term before you even got started, wouldn’t that help you to figure out the best growth strategy? The bottom line is, it’s more helpful to start at the end and then work backwards. Forecast and then focus! Recognise your ideal customer: It would be best if you remember why in the first place you initiated your business. ...

5 SUCCESSFUL WOMEN LEADERS IN INDIAN CORPORATE SECTOR

  “On my own, I will just create, and if it works, it works, and if it doesn’t, I’ll create something else. I don’t have any limitations on what I think I could do or be.”-   Oprah Winfrey . Curating and building a business is hard. There are no shortcuts or magic tricks in building a successful business. Gender shouldn’t determine whether an individual could be a great leader or not. An individual’s leadership abilities should depend on their strengths and personality traits. These  women leaders  in India prove just that! Frequently, we look at our favourite Indian women leaders for inspiration and guidance. Let’s look at the top five women leaders in India below! Aarthi Subramanian Ms Aarthi Subramanian is the Group Chief Digital Officer at Tata Sons Limited reporting to the Group Executive Chairman. She has over 28 years of experience in the global technology sector, thereby gaining rich experience in consulting engagements and large-scale technology management. ...